Shops
See who your rivals work with
Cadence and creator roster
Instagram Reels · US commerce data
The first ecommerce data platform for Instagram
Full US Reels commerce data. See who your competitors work with, find creators who actually move product, trace where a hit video came from and who is selling it.
7 days, no card, no questions
Four core use cases
Four data sets, one view of the market
Shops, creators, products and videos are linked. Behind every hit video: who made it, what it tagged, and who else is pushing it.
Creators
See who actually sells
Tag density and price bands
Products
Spot products being pushed now
Creator mix and where growth comes from
Videos
Trace where hits come from
Format and tagged-product performance
01 · Shops
Start with who your competitors work with
Your competitors' creator strategy is public — nobody has organised it for you. First collaboration date, creator count, tagged videos: laid out by month, that is their cadence.
medicube US Store
Beauty & personal care · US
#2Beauty & personal care
US shop ranking
US shop ranking
13partner creatorslast 30 days +6
Followers1.8M
Videos, last 30 days15
Engagement4.5%
Total plays4977万
CeraVe
Beauty & personal care · US
#3Beauty & personal care
US shop ranking
US shop ranking
13partner creatorslast 30 days +7
Followers1.9M
Videos, last 30 days12
Engagement4.3%
Total plays5336万
Truly Beauty
Beauty & personal care · US
#1Beauty & personal care
US shop ranking
US shop ranking
13partner creatorslast 30 days +6
Followers828k
Videos, last 30 days13
Engagement3.6%
Total plays2319万
02 · Creators
Judge a creator on what they actually sell
Follower count and plays say nothing about selling. What matters is how many products they tagged in the last 90 days, at what price points, and how many shops came back for more.
Kagan Brooks
@kaganbrooks · 217k followers
#1Fashion accessories
US Reels creator ranking
US Reels creator ranking
83/100 commerce index
Videos, last 7 days3
Plays trend, last 30 days+17%
Tagged price band$9–$120
ContactIG DM
Martina
@mtinatravels · 137k followers
#2Home goods
US Reels creator ranking
US Reels creator ranking
69/100 commerce index
Videos, last 7 days5
Plays trend, last 30 days-8%
Tagged price band$14–$26
ContactEmail visible
RENA
@renanicolee · 14.7k followers
#1Baby products
US Reels creator ranking
US Reels creator ranking
68/100 commerce index
Videos, last 7 days2
Plays trend, last 30 days+4%
Tagged price band$16–$30
ContactEmail visible
03 · Products
Find the products being pushed right now
Before you follow a product, read its creator structure: one breakout video, or a dozen people pushing together.
Bella Vita Luxury's Honey Oud Eau de Parfum 100ml
BellaVitashop · $21.00
#5Beauty & personal care
US product ranking
US product ranking
757-day sell indexActive 96
Sellers, last 28 days13
Total plays6354万
Likes + comments386万
ShopBellaVitashop
CeraVe Sheer Tint Hydrating Mineral Sunscreen SPF 30
CeraVe · $16.00–32.00
#3Beauty & personal care
US product ranking
US product ranking
827-day sell indexActive 94
Sellers, last 28 days13
Total plays5332万
Likes + comments227万
ShopCeraVe
[medicube] NAD+ EGF Firming Serum 30ml
medicube US Store · $23.00
#1Beauty & personal care
US product ranking
US product ranking
727-day sell indexActive 68
Sellers, last 28 days13
Total plays3289万
Likes + comments136万
Shopmedicube US Store
04 · Videos
See where the hits come from
Every tagged video traces back to its product, its shop, and where the content landed inside its category.
5990万
Lexie62.7kBella Vita Luxury's Honey Oud Eau de Parfum 100ml$21.00
5060万
Parker Chester574kCeraVe Sheer Tint Hydrating Mineral Sunscreen SPF 30$16.00–32.00
3080万
Dr Luke Maxfield238k[medicube] NAD+ EGF Firming Serum 30ml$23.00
2050万Truly Beauty3.0M
Unicorn Fruit Brightening & Smoothing Deodorant$13.50
1860万
Jenee496k
L'Oreal Paris Plump Ambition pH Hyaluron Lip Oil$11.00–39.0005 · How this differs
Plenty of tools profile creators. Only this one shows the commerce.
Existing tools answer whether the content is good. They do not answer what the person sold, or which shop they sold it for.
Tool typeWhat they give youWhat they miss
Instagram creator databases (Modash, HypeAuditor)Audience profile, engagement rate, fake-follower checksNo tagged products or shops
Social listening tools (Brandwatch, Later)Mentions, content performance, sentimentNo view of who sells for which shop
TikTok commerce platformsProducts and creator sales on TikTokNo Instagram Reels coverage
MossReelsFull US Reels commerce data — shops, creators, products and videos, linked
Questions
Anything else? Write to support@mossreels.com — we reply within one business day.
How are rankings and the commerce index calculated?
Instagram does not publish sales, so there is no industry-wide standard. MossReels derives its commerce index from follower growth, posting frequency, tagged-video counts and engagement, then ranks by category. The rules are public and the algorithm keeps improving. You may disagree with the ranking — it is simply the only comparable one on Reels right now.
Where does the data come from — is it guessed?
We only ingest publicly posted Reels content and trust the platform's own tag and brand-collaboration markers. Anything unmarked is treated as organic content; we never speculate about “likely” commerce.
Which markets and categories are covered?
US only for now, with categories aligned to TikTok Shop's top-level categories so the numbers line up with your own dashboard. Missing a creator? File a supplement request.
Can I look around without signing up?
Yes. The search box on the landing page returns real results immediately, and creator, shop and product lists with basic fields are open to browse. Commerce details unlock after you start the free trial — no card required.
Will I be charged automatically after the trial?
No. After 7 days you return to the Free tier automatically; to keep seeing commerce details, just pay on the pricing page. We accept Alipay and WeChat Pay in China, Stripe and PayPal in the US.
How often is the data updated?
Every day we roll the 90-day content window forward; a creator's tagged records, shop collaborations and product exposure all refresh with it.
Theme · IG for phase one